Numerous newcomers will once again be showcasing products and innovative concepts at BIOFACH, the World’s Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care, which both take place from 15 to 18.02.2017. Over 2,500 exhibitors altogether are expected at the next edition of the exhibition duo. Of this total, 21 German companies will be appearing together at a pavilion called “German Newcomers”, which is being supported by the German Federal Ministry for Economic Affairs and Energy (BMWi). The main trends currently dominating product development at young organic companies are veganism, health and eco-friendly packaging. The latest generation of entrepreneurs are also making a very concerted effort to exploit the benefits of digital networking. They communicate their innovative ideas via the Internet and social media extremely quickly, rapidly guaranteeing themselves attention from more and more customers in the process.
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