SANA, the International Exhibition for Organic and Natural products, took place on 8-11 September in Bologna and proved to be a great success, confirming its role as a reference point in the world of organic products for a growing number of companies, operators, organizations, associations, buyers and a visiting public of consumers who are well-informed and motivated. The six pavilions of SANA 2017, showcased three product sectors, Organic Food Natural and Organic Body Care and Green Lifestyle, presenting the very best of national and international organic and natural production to the thousands of visitors to the event. There was much satisfaction and positive feedback from the operators, a packed schedule of B2B meetings, with over 2,500 taking place as part of the programme of events organized thanks to the International Buyer Program, the programme for incoming visitors organized in collaboration with ICE and FederBio and the International Buyer Lounge that played host to international buyers from 30 countries (+11%).
SANA 2017 further consolidated its role as a showcase and platform for debate and in-depth study with the key players of the sector of organic and natural products, from institutions to private companies, governments to regional administrations, European bodies to trade associations and federations, from companies to producers and distributors to certification bodies. There was also an increase in the presence of grocery retail groups, which are dedicating an increasing amount of space to product lines that are natural and organic.
SANA is organized by BolognaFiere, in collaboration with FederBio and with the support of the Ministry of the Environment and the Protection of the Territories and the Seas and MIPAAF, Ministry of Agriculture, Food and Forestry Policy, the support of IFOAM – the International Federation of Organic Agriculture Movements, Cosmetica Italia and ICE, The Agency for Internationalization and Overseas Promotion of Italian businesses.
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